Some seasons make you question everything.
Your worth. Your identity. Even your purpose.
But what if those seasons were never meant to break you…
…what if they were preparing you?
Healing · Identity · PurposeYou were crowned for your assignment.
Breaking Labels, Reclaiming Identity, and Walking in Kingdom Authority Without Apology. The full release of Crowned for This™ arrives this Winter.
A five-day journey of preparation for women beginning to realize their story is not one of defeat, but of divine preparation. Before the full release, let this devotional remind you of the truth: you were crowned for your assignment.
Three ways to prepare.

Secure checkout · Ships from Goins Publishing · Book ships separately before the Winter release
Secure checkout. Ships from Goins Publishing. + $6.95 shipping.
Limited signed editionThe complete five-day devotional as a printable PDF, delivered to your inbox right away.
Download with PayPal“The journey of being crowned begins with understanding who you were always meant to be.”
Through personal insight, spiritual encouragement, and practical wisdom, Crowned for This™ invites you to:
Let go of what pain, setbacks, and other people tried to name you.
Find beauty and meaning on the other side of the process.
Rediscover who you were always meant to be.
Step boldly into the Kingdom authority God already placed on your life.
“You were never overlooked. You were being prepared for the crown.”
Press play and step into the atmosphere of healing, identity, and purpose.
The Crowned For This™ collection is here. Step into the movement and shop the apparel.
Shop The CollectionAllecia Goins is a faith-driven leader, entrepreneur, and CEO of Goins Financial, passionate about helping individuals reclaim their identity, rebuild their confidence, and walk boldly in their God-given purpose. Through financial education, leadership, and marketplace ministry, she equips others to grow spiritually, personally, and financially — even after seasons of brokenness, identity loss, and adversity. Crowned for This™: Unapologetically Her is part of her mission to help women embrace who they were created to be and live fully crowned.
“What you thought was a crown may actually be what God was placing upon you.”
Allecia Goins